Green isn’t always honest.

Eco on the outside doesn’t mean eco on the inside.

We trust things that look eco far too easily. Soft beige tones, clean curves, and a single word like “recycled” can make any object appear responsible.

Synthetic Nature is a web experiment that follows this performance. On the surface, the products look calm, clean, and harmless, yet each one reveals how greenwashing actually operates.

Here, you decide how “eco” each object feels, and through that act, the gap between aesthetic and reality becomes visible.

In the end, the project suggests something simple: we're not consuming function, we're consuming an image.

Start the inspection

The Eco Shelf

Three objects crafted to look responsible before they are. Scroll each surface and rate how “eco” they feel.

Minimal reusable water bottle on a white studio background
Eco Bottle

Refillable calm

A matte, almost silent bottle that looks like it solved something big just by existing.

How eco does this feel to you?

You feel: 80% eco.

Reusable stainless-steel straw with a pale green silicone tip on a white background
Reusable Straw

Sip-sized salvation

Polished metal, a soft green tip, and the promise that every iced latte is now a statement.

How eco does this feel to you?

You feel: 70% eco.

Minimal eco-styled phone case on a white studio background
Eco Phonecase

Protected, not fixed

A soft-touch case in calm tones, promising to offset the device it will never outlive.

How eco does this feel to you?

You feel: 65% eco.

Your daily props

Tick what lives on your desk or in your bag. Not to judge – just to notice the performance.

You’ve selected 0 of 3 props. The set is still empty.

Stage: cold minimal desk. No performance yet.

Voices around the shelf

Tap a sentence to flip from what’s said to what it’s doing.

“It looks so clean that I don’t feel guilty anymore.” “The design washed away my guilt faster than any policy could.”
Surface Subtext
Click to switch from how it sounds to what it does.
“I trust it because the design feels sustainable.” “I outsourced my judgment to the typography.”
Surface Subtext
A small slide from aesthetic to responsibility.

Impact report

Your ratings and habits don’t buy change. They map how comfort is designed.

How eco it feels to you

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Average of your slider ratings across the shelf.

Estimated structural change

0%

Roughly where many “eco look” brands sit once production and shipping are traced.

Move the sliders above. This text will adjust to how convinced you are.

Sustainability is not serenity.

Design can lower your heart rate without lowering emissions. Collapse the surface to exit the performance.

Collapse the surface

Static silence

The system is resting.

Your conscience will restart automatically.

Your comfort has been renewed.

Nothing changed. It just looks better.

Not everything labeled “eco” is.

Look again